Image requirements: what are we capturing and where will images be used?
In part 1 of this planning guide series we covered how to create or review your brand identity as this sets the tone and style for your photos. In this second part we start to think specifically about what images you need to create in a brand photo shoot, and where you will use them. Grab a cuppa and notebook and think about these questions.
Negative space at the top works well for text overlays
- Orientation: portrait, landscape, square.
- Subject location: centred, left or right, leaving negative space for text.
- Where they’ll be used.
- What feelings you want to invoke.
- What stories to tell.
- Exactly what will be photographed.